Mistakes First-Time Founders Make in the Beauty Business
Launching a beauty or wellness brand can feel exciting—but that excitement can cloud key business decisions. Here are three of the most common mistakes we see at LyfBiz:
1. Skipping strategy for aesthetics.
Many founders obsess over logos and packaging before doing market research or identifying their brand positioning. Looks matter, but message matters more.
2. Rushing into formulation.
Jumping into production before confirming compliance, shelf stability, or your hero ingredient is a shortcut to costly delays. The right lab and proper testing are essential.
3. Underestimating retail timelines.
Getting into Watsons, SM, Beauty Bar, sounds great—but approvals, onboarding, and paperwork take time. Prepare months in advance with the right documents and pricing strategy.
LyfBiz was built to help founders avoid these pitfalls by offering a full-stack approach—from brand consultancy to manufacturing and market entry.
Remember: Launching is easy. Sustaining is the real game. And that starts with getting the foundation right.